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Field notes from inside the synthetic shopper.

How we build synthetic shoppers, how we measure significance honestly, and what we're learning about conversion from teams running hundreds of ranked experiments.

2published0this quarterUpdatedMar 13, 2026

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Introducing Experiment Insights: Results That Explain Themselves
Product · March 13, 2026

Introducing Experiment Insights: Results That Explain Themselves

Squoosh experiments now explain the reasoning behind every result — what shoppers noticed, what drove conversions, and what pushed them away, broken down by variant.

ST
Squoosh Team
Product
4 min read
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More from the team — recent

ProductMarch 13, 2026

Smarter Synthetic Shoppers, More Accurate Results

We rebuilt how our synthetic shoppers are generated, paired across variants, and how significance is measured, to give you more accurate experiment results.

ST
Squoosh Team
5 min
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